Mission and Impact

©Gwenn Dubourthoumieu / Fondation Hirondelle - Des femmes répondent à une étude d’audience organisée lors d’un Focus Group par la radio Ndekeluka, le 22 mars 2021 à Bangui, République Centrafricaine.
©Gwenn Dubourthoumieu / Fondation Hirondelle – Des femmes répondent à une étude d’audience organisée lors d’un Focus Group par la radio Ndekeluka, le 22 mars 2021 à Bangui, République Centrafricaine.


OUR WORK

We produce and broadcast news and discussion programmes in the media formats best-suited to the audiences we wish to reach. We develop and support our media outlets and partners through training and editorial, managerial and structural assistance to enable them to function in a more sustainable way. We analyse our programmes’ impact and participate in research on the role of news and the media, including the parts they play in social cohesion and fostering the rights of the most vulnerable in crisis situations.

WHERE WE WORK

In 2023, Fondation Hirondelle was active in 11 conflict-affected countries worldwide. Our organisation supported 401 media partners, trained 2,314 people, and produced 12,067 hours of audio content and 276 hours of video content.

11

11

Media operations
in 11 countries

12067

12067

Hours of audio programming
(2023)

276

276

Hours of video programming
(2023)

9419

9419

Web Articles
(2023)
Created with Sketch.

1475491

1475491

Users of our websites
(2023)
Created with Sketch.

1006045

1006045

Followers on Facebook and Twitter
(2023)
Created with Sketch Beta.

401

401

Medias supported
(2023)
Created with Sketch.

2314

2314

People trained
(2023)


Our media programmes involve people from all corners of the political and social landscape. The data gathered by our programmes shows that in 2023, women made up more than a quarter (27%) of our audience, and 88% of our journalists were women. Our media outlets are able to reach people quickly, even in remote areas where access is limited. In 2023, 40% of our reports came from regions located outside national capitals. Our media studios in Burkina Faso, Mali, Niger and the Democratic Republic of Congo broadcast in four local languages as well as in French, while RNL broadcasts in French and Sango, the most widely-spoken language in the Central African Republic.

Annual report 2023

OUR AUDIENCE

In 2023, Fondation Hirondelle media programmes reached around 10 million people throughout the world. Most of our national programmes reach both men and women, and systematically reach the most vulnerable segment of the population. Every two years, we carry out audience surveys for our programmes in order to provide the most suitable editorial content.

According to our most recent surveys, 71% of people in the Central African Republic listen daily to Radio Ndeke Luka. The station reaches men and women equally across the socio-economic spectrum and enjoys a high level of confidence, with 86% of people stating that they would trust news broadcast by RNL about events unfolding in the country.

In Niger, 42% of people listen to Studio Kalangou every week, representing a 30% increase since 2020. This rise is due to word-of-mouth marketing, with 55% of listeners stating that they have recommended Studio Kalangou to their friends and relatives. In Mali, we found that a quarter (24.8%) of the population listens to Studio Tamani each week, with one half of this audience belonging to the lowest socio-economic class. 92% of survey respondents believe that these programmes are useful or necessary to their lives.


OUR impact

Fondation Hirondelle analyses the impact of its media and news programmes through impact research and studies. This experience capitalisation process enables us to improve the quality and relevance of our work.

Here are some of our most recent impact studies:

Download the Statutes and Fondation Hirondelle Charter and Editorial Charter here.

La timeline